Are you currently feeling stuck within your business? You want to go further but not sure how. Or perhaps, being in quarantine left you unsure of how to continue planning for your business' success.
You are not alone, so don't be too hard on yourself. Most times, we really don't have all the answers. It is just about trying with our best foot forward based on the knowledge we currently have.
So how do we BOSS UP right now!?
We are going to share FIVE ways that will definitely help you!
1. BRANDING
Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo, it's reflected in everything from your customer service style etc. So think about your brand. How do you want to be viewed? What type of experience would you like your customers to have when they approach, and shop with you?
Now write down key areas that you would like to develop on.
Branding is what makes you visible so PUT YOUR LOGO ON EVERYTHING! From your uniform, to every single product you sell (Labelling), your receipt books etc.
If you want to be seen, and you want to BOSS UP, then get to work on your brand.
2. LEARN NEW SKILLS
As an entrepreneur, you should never stop learning. Whether it is gaining more skills to produce a wide array of products, or simply learning how to do better accounting or especially now, learning how to use technology etc. The only way you can be a successful BOSS, is by gaining as much knowledge as possible that can further develop your abilities which will thus develop your business' potential and success.
A cost that comes with investing in your business, other than equipments and materials, is that of investing in yourself as a business owner.
Spend the money on that course today, then apply a unique approach that separates you from the rest, and it will be worth a lot more tomorrow.
3. CREATE NEW SOCIAL MEDIA CONTENT
Now is the time to take a good look at your business page and make it look more appealing. Create a social media plan and boost your attraction. Don't have a business page yet? Stop! Create one now then come back and continue reading. Your business needs to have an online presence but not just any presence rather one that can attract the right people a.k.a the right customers.
Having a really good business page has many benefits:
- You can gain a good following, your business page is your very own "free" marketing space, your message/product can literally reach thousands of persons by a simple click of a button.
- You can also receive attention from other professionals who may be interested in sponsoring an ad or collaborating with you.
- You can sell products directly on your business page.
4. CREATE NEW PRODUCTS/SERVICES
We just experienced a whole lot of down time. If you learned something new, then you can create something new and add it to the list of your business offers.
BOSS UP by being creative and innovative, thus remaining relevant and a big league competitor in whatever industry you operate in.
5. OFFER ONLINE CLASSES/TRAINING
This is a very interesting way to BOSS UP! Who would have thought that so much could have actually got done ONLINE!!! I saw MUA offering virtual training, I have seen fashion shows, virtual events, virtual parties, you name it, IT WAS DONE! So depending on the type of business you have, believe it or not, you can also offer something educational via an online platform.
Even before COVID-19, there was already high growth and adoption in education technology, with global edtech investments reaching US$18.66 Billion by 2019 and the overall market for online education projected to reach $350 Billion by 2025. Whether it is language apps, virtual tutoring, video conferencing tools, or online learning software there has been a significant surge in usage since COVID-19.
As an entrepreneur you must be able to adapt to your current economy, especially when something is rising or happening on a global scale. Therefore, if businesses are transitioning online, then why not look at your business and attempt the same.
When you apply these five methods, you are sure to BOSS UP!
Meaning you are now operating at a higher level, you are focused and determined on creating a successful business, you are adapting to the times in which we live and growing more and more as a long standing competitor!
The question is, are you going to BOSS UP!?
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